UX Writing and Content Strategy
PayPal:
PayPal Email Content Audit — Research project
UX Writing Bootcamp — Training materials
PayPal Working Capital Business Loan Application — UX content and interaction design
PayPal Working Capital — Landing page educational materials
Content Strategy Toolkit — UX writing training materials
5 Minute Content Strategy — UX writing training materials
PayPal Tone of Voice — UX writing training materials
Other Companies:
AMD— Brand strategy and story (reach out to see samples)
Madison Springfield Incorporated — Website
ABC Home & Commercial Services — Website
Litragger + SubHub — Website and product
SubHub — UX content (case study)
Texas Lawyer's Insurance Exchange — Website
Texas State History Museum Website — Website section
Texas State History Museum Submission Tool — Submission process storyboard
Product Management
Product requirements documentation — PayPal email systems
Transformation deck — PayPal email systems
System Diagram — PayPal email systems
Design System — PayPal email systems
Copywriting
Texas State History Museum 404 Page and Story Project
I created a fun, clever 404 page for the new Texas State History Museum to guide users in the right direction and promote the museum's new user-generated story initiative.
I also presented the client with a list of possible names for the story initiative. They chose The Texas Story Project.
Monkee-Boy Web Design Service Pages and Homepage Hero
I crafted all the copy for the new service pages on the Monkee-Boy website, as well as for the hero space on their homepage. Of course, I'm particularly fond of the content strategy page.
Thinga Boom
I wrote a series of articles about the human body for Thinga Boom, a subscription-based digital publication for children. These articles are behind a login. Contact me for clips
Red River Waste Management
I wrote copy for new location and service pages (24 total) on Red River's website, emphasizing the company's respect and appreciation for the land and communities they service. To do so, I researched each location so that the copy could reflect one of Red River's core princples: Keeping Communities Beautiful.
(Since launching, the client has made some copy changes on the site. To the best of my knowledge, the page linked to below has not been altered. In general, the motif of keeping communities beautiful remains throughout the site.)
Doctorbase
As the Marketing and Content Manager at Doctorbase, I acted as the primary UX writer for labels and instructions in their SaaS application built for medical practices. I also ghostwrote a number of articles for the CEO:
Sample 1: Remote Diagnosis: Easy as a Walk in the Park
Sample 2: Yes, You Can Profit From Social Media
Sample 3: The Cost of Patient Input