Below you'll find a selection of recent content strategy, content design, and copywriting projects, as well as some links to my own writing about design and content strategy.
Content Strategy and Content Design
UX Writing Bootcamp — Training materials
PayPal Tone of Voice — Training materials
PayPal Working Capital — Business Loan Application
AMD— Brand Strategy and Story (email to see samples)
Madison Springfield Incorporated — Website + Product
ABC Home & Commercial Services — Website
Litragger + SubHub — Website + Product
SubHub — Choosing Button Labels
Texas Lawyer's Insurance Exchange — Website
Texas State History Museum — Website Section
Texas State History Museum — Submission Process Storyboard
Copywriting
Texas State History Museum 404 Page and Story Project
I created a fun, clever 404 page for the new Texas State History Museum to guide users in the right direction and promote the museum's new user-generated story initiative.
I also presented the client with a list of possible names for the story initiative. They chose The Texas Story Project.
Monkee-Boy Web Design Service Pages and Homepage Hero
I crafted all the copy for the new service pages on the Monkee-Boy website, as well as for the hero space on their homepage. Of course, I'm particularly fond of the content strategy page.
Thinga Boom
I wrote a series of articles about the human body for Thinga Boom, a subscription-based digital publication for children. These articles are behind a login. Contact me for clips
Red River Waste Management
I wrote copy for new location and service pages (24 total) on Red River's website, emphasizing the company's respect and appreciation for the land and communities they service. To do so, I researched each location so that the copy could reflect one of Red River's core princples: Keeping Communities Beautiful.
(Since launching, the client has made some copy changes on the site. To the best of my knowledge, the page linked to below has not been altered. In general, the motif of keeping communities beautiful remains throughout the site.)
Doctorbase
As the Marketing and Content Manager at Doctorbase, I was involved in the writing of labels and instructions in their SaaS application for medical practices. I also ghostwrote a number of articles for the CEO:
Sample 1: Remote Diagnosis: Easy as a Walk in the Park
Sample 2: Yes, You Can Profit From Social Media
Sample 3: The Cost of Patient Input